A.wordsmith
94 Case Studies
A A.wordsmith Case Study
Levy Restaurants approached A.wordsmith for public relations support as they prepared for the grand openings of two new restaurants, Line & Lure Seafood and Michael Jordan’s Steak House, at the ilani casino. Their challenge was to generate significant buzz and build a strong local and national reputation for these new dining establishments.
A.wordsmith implemented a strategic PR solution that leveraged the executive chefs' thought leadership and engaged the local foodie community through media outreach and influencer events. This approach successfully told the story behind the food and highlighted the chefs' culinary visions. The vendor secured 50 media placements within the first three months, resulting in substantial opening coverage in major outlets like Willamette Week, Eater Portland, and The Oregonian, followed by ongoing national features that established both restaurants as premier dining destinations.