Case Study: Lash Lounge at Bethany Village boosts awareness and brand reputation with A.wordsmith

Lash Lounge at Bethany Village earns 30 Instagram story cards with A.wordsmith

The Lash Lounge at Bethany Village, a beauty salon franchise in Portland, sought to distinguish itself from other locations and raise awareness for its grand opening. Their challenge was to build a reputation as a premier, inclusive salon. To address this, they partnered with A.wordsmith for a public relations project.

A.wordsmith implemented a strategy focused on social media and influencer relations. The solution successfully secured 30 Instagram stories, 8 Instagram feed posts, and 6 blog posts from prominent local beauty influencers. This campaign effectively promoted the salon as a high-quality and life-enhancing experience. The results were so positive that the initial three-month project was extended to six months, with A.wordsmith facilitating ongoing influencer partnerships.

Lash Lounge at Bethany Village