Case Study: Kiehl’s boosts Portland LifeRide awareness with A.wordsmith PR

Kiehl’s reaches 500K+ people with A.wordsmith’s Portland LifeRide event

Kiehl’s, a New York-based skin and body care company, selected the vendor A.wordsmith as its Portland PR partner. The challenge was to create, manage, and promote the Portland stop on Kiehl’s annual LifeRide for amfAR event within a set budget.

A.wordsmith developed a "Portlandia"-themed event, booking local vendors and a host, arranging live music, and working with the Mayor's office to have the day officially declared. The vendor secured significant media coverage, including 13 articles, television interviews, and radio mentions that reached over half a million people in the Portland area.

Kiehl’s