Case Study: iFLY boosts Portland opening awareness with A.wordsmith’s PR campaign

iFLY secures 9 features and 8 TV interviews with A.wordsmith

iFLY was preparing to open a new indoor skydiving location in Tigard, Oregon and sought to broaden awareness of its services in the local area. The vendor, A.wordsmith, implemented a strategic PR and communications program to help iFLY deliver on its mission and drive traffic to the new venue.

A.wordsmith executed a diverse media relations campaign that secured significant coverage across broadcast, print, and digital outlets. The results included 9 features in Portland lifestyle media, 8 TV broadcast interviews, and 8 radio segments, with nearly every major TV outlet covering the opening within two weeks. This successful campaign by A.wordsmith drove awareness and positioned iFLY as a fun and safe entertainment option for all ages.

iFly