Case Study: iFLY expands local social media reach with A.wordsmith

iFLY boosts Facebook reach to 16% with A.wordsmith

iFLY, a global indoor skydiving company with over 37 locations, selected A.wordsmith as its local PR and social media partner to broaden awareness for its new Portland facility. The challenge was to create valuable Facebook content that moved beyond simple promotions to engage key local audiences like families, skydiving enthusiasts, and the athletic community.

A.wordsmith implemented a strategic communications program featuring curated local news and events relevant to iFLY fans, along with candid photos and videos from the tunnel. This approach resulted in an average daily Facebook reach of 3,000-6,000 people, far exceeding industry averages by reaching 16% of their followers. Due to this success, A.wordsmith expanded its partnership to manage social media for iFLY's Seattle, Sacramento, and San Francisco locations, mastering the brand voice while tailoring content for each local market.

iFly