Case Study: IDL boosts thought leadership and brand reputation with A.wordsmith

IDL earns media coverage over 2 years with A.wordsmith

A.wordsmith partnered with IDL, a global expert in experiential marketing, to broaden its thought leadership on a local and national scale and bolster its reputation within the design and creative community.

To meet this challenge, A.wordsmith implemented a diverse and proactive media relations campaign consisting of vertical and business media outreach, speaking engagements, and award opportunities. Over a two-year period, this strategy successfully garnered valuable media coverage for IDL in the form of features and contributed content in major industry publications such as Adweek, Portland Business Journal, and MarketingProfs.

IDL