A.wordsmith
94 Case Studies
A A.wordsmith Case Study
The customer, HealthSparq, helps health plans provide cost and quality information to consumers. Facing new mandates for price transparency, their challenge was to help their customers understand these updated rules and move beyond compliance to improve healthcare journeys. They partnered with the vendor A.wordsmith to develop content that would elevate this focus.
A.wordsmith collaborated with HealthSparq to craft four white papers and four blog posts. The solution involved conducting discovery sessions and research to create accessible content that distilled complex information. The result was eight pieces of content that enabled HealthSparq to effectively engage consumers and ensure easy understanding of the new mandates.