A.wordsmith
94 Case Studies
A A.wordsmith Case Study
Girls Inc. of the Pacific Northwest, a non-profit dedicated to inspiring girls, sought to elevate awareness of its new CEO and its mission during a period of strategic expansion. To achieve this, they engaged A.wordsmith to design and implement a forward-facing media relations and thought leadership program.
A.wordsmith developed a strategic campaign by first meeting with the new CEO to understand her vision and goals. They then executed an ongoing media relations initiative that secured numerous high-profile placements. These results successfully positioned the CEO and Girls Inc. as visionary leaders, with features in outlets like The Portland Business Journal, KOIN 6, and eSchool News.