Case Study: Ewethful Fiber Farm & Mill builds local buzz and destination visibility with A.wordsmith

Ewethful Fiber Farm & Mill boosts grand opening attendance with A.wordsmith

Ewethful Fiber Farm & Mill, a mini-fiber mill and retail shop in Halsey, Oregon, faced the challenge of promoting its grand opening despite its location not being a natural destination for travelers. Owner Kim Biegler engaged the vendor A.wordsmith for public relations support to put the new shop on the map for both I-5 travelers and yarn enthusiasts.

A.wordsmith implemented a PR campaign to elevate awareness by securing pre-opening placements in local newspapers, which resulted in strong attendance at the event. Furthermore, they secured post-opening coverage in targeted fiber publications, travel magazines, and local broadcast stations to establish the mill as a destination and demonstrate the owner's expertise. This coverage included features in the Albany Democrat Herald, 1859 Magazine, KGW Portland Today Show, and PLY Magazine.

Ewethful Fiber Farm & Mill