Case Study: CRU boosts product launch awareness with A.wordsmith's media relations strategy

CRU secures 27+ media placements with A.wordsmith

CRU, a leading manufacturer of disaster-proof data storage products, approached vendor A.wordsmith to guide its media relations strategy for three upcoming product launches following its acquisition of ioSafe. The challenge was to maximize awareness for each launch through thoughtful positioning and targeted messaging to reach CRU's niche audiences.

A.wordsmith crafted a targeted campaign focused on product features and counseled CRU on launch processes and media engagement. The solution secured over 27 media placements, exceeding agreed-upon metrics, and included developing two educational white papers. Top-tier vertical reviewers like ZDNet and AnandTech highlighted CRU's products, significantly raising awareness for the new launches.

CRU