Case Study: Concentrix Catalyst strengthens acquisition communications with A.wordsmith

Concentrix Catalyst unifies acquisition communications across 10 years with A.wordsmith

Concentrix Catalyst, the experience design and engineering team of Concentrix, faced the high-stakes challenge of communicating its acquisition and subsequent integration. They needed a thoughtful, compassionate communications strategy to instill confidence in employees, clients, and partners globally. To manage this sensitive transition, they engaged the vendor A.wordsmith for strategic communications support.

A.wordsmith implemented a comprehensive multi-pronged communications campaign. The solution included crafting audience-specific messaging, leadership talk tracks, FAQs, and regular integration updates. As a result, Concentrix Catalyst's executives could clearly articulate the acquisition's value, reassure all critical audiences, and position the merger as a fresh opportunity for growth, with A.wordsmith's support ensuring a unified and positive message.

Concentrix Catalyst