Case Study: Carpe Diem Education boosts social media engagement with A.wordsmith

Carpe Diem Education grows Instagram followers 30% with A.wordsmith

Carpe Diem Education, a provider of gap year programs for students, approached A.wordsmith to create an official social media strategy and leverage their word-of-mouth power. The challenge was to target their three distinct audiences—students, parents, and educators—and tie their social channels to larger marketing goals.

A.wordsmith implemented a comprehensive 12-month plan, crafting monthly content calendars and managing community building across platforms. The results were substantial growth: Instagram followers grew 30% with a 74% average Stories completion rate, Facebook engagement increased 179%, and Twitter followers grew 21% with an 80% increase in engagement, all significantly exceeding initial goals.

Carpe Diem Education