Case Study: BrewGroup boosts social media engagement with A.wordsmith

BrewGroup boosts Facebook engagement 39% with A.wordsmith

BrewGroup, a Portland-based company offering three unique brewery tour experiences, approached A.wordsmith for public relations support to manage and elevate their complex social media presence. The challenge involved coordinating a campaign across two Facebook pages, three Instagram accounts, and three Twitter pages to reach different but overlapping audiences.

A.wordsmith implemented a detailed plan to manage the day-to-day content and create three distinct but related Portland-centric voices for the brands. The solution delivered significant results, including a 39% rise in Facebook engagement and a 125% increase in page actions for one account. Twitter engagement rose to 1.5%, with BrewBarge's followers nearly doubling in one month, and a BrewCycle Instagram post achieved the account's second-highest number of impressions ever.

BrewGroup