Case Study: Betsy & Iya boosts awareness and earns 16 media placements with A.wordsmith

Betsy & Iya earns 16 media placements and 140k views with A.wordsmith

Betsy & Iya, a one-of-a-kind jewelry boutique, was uniquely poised to elevate awareness of its ethically sourced collections and new store renovations. To capitalize on this opportunity and attract new audiences, the company engaged A.wordsmith for a strategic media relations and social media influencer engagement campaign.

A.wordsmith developed a comprehensive communications strategy that positioned the client as a thought leader. The resulting campaign secured 16 media placements in local and national publications and with influencers, generating over 140,000 estimated views and 464 engagements for Betsy & Iya.

Betsy & Iya