Case Study: AnswerConnect boosts remote-work thought leadership with A.wordsmith

AnswerConnect secures 7 media placements in 4 months with A.wordsmith

AnswerConnect, a provider of professional live answering services, was grappling with how to respond to the media landscape at the start of the COVID-19 pandemic. The company sought to elevate awareness of its remote work tools and position its CEO as a thought leader. To meet this challenge, AnswerConnect engaged the vendor A.wordsmith for a strategic communications campaign.

A.wordsmith implemented a program that defined a thought leadership platform for the CEO and initiated a rapid response media strategy. As a result of this four-month campaign, A.wordsmith secured seven significant media placements in both local and national publications, including features in Business Insider and the Portland Business Tribune. This successfully positioned AnswerConnect's leadership within the broader conversation on remote work.

AnswerConnect