Case Study: CarSoup reaches #1 on Google for Used Cars in Minnesota with Awkward Media

CarSoup reaches #1 on Google for Minnesota used cars with Awkward Media, driving 122K clicks

CarSoup, a Minnesota-based used-car marketplace, faced intense competition from national listing sites and local dealers for the crucial search term "Used Cars in Minnesota." They engaged the vendor Awkward Media for search engine optimization (SEO) services to improve their organic search visibility and compete effectively against larger, established rivals.

Awkward Media implemented an automotive SEO strategy focused on building and strengthening pages that precisely matched how Minnesota buyers search, both by state and by city. This solution propelled CarSoup from the #6 position to #1 on Google for the target search. As a result, Google sent CarSoup 122,000 clicks and 21.5 million impressions in under three months, providing a steady flow of potential buyers to their site.

CarSoup