Case Study: Perfekto builds a stronger brand story with Awesomic

Perfekto completes 14 design tasks in 3 months with Awesomic

Perfekto, a Mexican startup backed by Y Combinator, offers a subscription box of imperfect produce to reduce food waste in Latin America. Their challenge was to reflect their existing brand vision in all customer communications, requiring marketing assets that adhered to their guidelines while being unique and full of life. They engaged the design services of Awesomic to accomplish this.

Awesomic designed a suite of custom assets for Perfekto, including a mobile-friendly website, email templates, illustrations, stickers, and flyers. The solutions incorporated a fun and humorous vibe, utilizing anthropomorphic designs for produce. Over three months, Awesomic completed 14 marketing tasks for the startup, and the successful collaboration was ongoing as of fall 2021.

Perfekto