Case Study: Parcha launches a cinematic AI video with Awesomic

Parcha launches cinematic AI video in 27 days with Awesomic

Parcha, an AI software company serving regulated industries, faced the challenge of creating a cinematic launch video for its GREP research engine. They needed to visualize abstract concepts like risk research and entity verification in a high-tech yet trustworthy way. To achieve this, they partnered with the vendor Awesomic to utilize its AI Video production service.

Awesomic implemented a hybrid production solution, combining AI-generated characters and environments with traditional VFX, compositing, and sound design. This approach created a cohesive and credible visual narrative. The project was delivered in just 27 days, resulting in a final, launch-ready video that was modular, allowing Parcha to easily swap out product demos for different use cases in the future.

Parcha