Case Study: Hockey Strong achieves 6× net subscriber growth and high engagement with AWeber

Why Hockey Strong’s Email Subscribers Keep Coming Back For More

Hockey Strong, run by coach Maria Mountain, faced the common email-marketing challenge of high unsubscribe rates and short-lived subscriber relationships. To turn signups into long-term customers she needed a way to reduce churn, build trust, and keep people engaged instead of losing them soon after they joined.

Maria implemented a structured follow-up series that delivers the promised free report and a 5-part training course interwoven with blog content, then continues with friendly, helpful broadcast emails and engagement-driven messages (contests, questions, tests). The approach lowered unsubscribes and boosted engagement: her list is growing over six times faster than it’s shrinking, about 75% of subscribers stay past three months (over half past six months), follow-up emails average 81% opens and 27% clicks, and broadcasts average 43% opens and 15% clicks.

Hockey Strong