Case Study: Naomi’s Birdsong Farm achieves a 75% increase in daily email subscribers with AWeber

This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent!

Naomi De Ruiter, the owner of Birdsong Farm and a modern milkmaid who teaches cheesemaking, faced a sudden loss of in-person class income when social distancing began. To keep her farm business afloat she needed to test and launch online offerings and grow her email list quickly to reach potential students.

She used AWeber’s Landing Page Builder and training to create high-converting signup and thank-you pages, ran a free virtual class (hosted on WebinarJam) to gather feedback, then promoted pre‑recorded paid classes and ingredient kits via email. The shift boosted daily email subscribers by 75%, produced immediate sales from newsletter promotions, delivered strong engagement (around 40% open and 8% click rates), increased upsells to deluxe kits, and created sustainable revenue while giving her more flexible time.

Naomi’s Birdsong Farm

Naomi De Ruiter

Modern Milkmaid