Case Study: The Next Level Guitar achieves rapid subscriber growth and higher engagement with AWeber

Successful Marketing Using Video and Email

The Next Level Guitar, founded by student Tim Gilberg and teacher David Taub, grew quickly by publishing free guitar lesson videos on YouTube and driving viewers to their site. Their challenge was converting high video traffic into lasting relationships and sales—capturing emails, re-engaging prospects enough times to build trust, and optimizing the signup and delivery experience to increase purchases of DVDs and paid memberships.

They implemented an AWeber email campaign with a squeeze-page signup, automated follow-up series and broadcast messages to bring visitors back and nurture them toward buying. That strategy produced rapid subscriber growth and steady revenue, and further optimization—simplifying and repositioning the signup form, improving the thank-you/confirmation experience, and using a branded sender address to boost deliverability and open rates—promises even higher conversion and sales.

The Next Level Guitar

Tim Gilberg

Co-Founder