Case Study: List Producer (Paula Rizzo) earns $3,000 in 7 days with AWeber

Struggling to Sell? Here’s How One Business Created a Product That Earned $3,000 in 7 Days

Paula Rizzo, founder of List Producer, media trainer and author of Listful Living, faced a sudden shift in demand when COVID-19 moved meetings and events online. With many professionals uncomfortable on camera and her usual offerings less relevant, she needed a timely, useful product that addressed audiences’ new pain points and could generate immediate revenue.

She created a 1-hour training, Virtual Meeting Pro, in a week, sold a $97 live Zoom session to her email list, gathered feedback and testimonials, then packaged the recording as an on‑demand course hosted via WishList Member and integrated with AWeber and PayPal. By promoting it with four targeted emails and using attendee testimonials, she earned $3,000 in seven days and built ongoing sales and credibility for the new offering.

List Producer

Paula Rizzo

Founder