Case Study: Simple Seasonal grows a like-minded community with AWeber

Simple Seasonal’s Advice for Growing a Community With Email Marketing

Simple Seasonal is a food and wellness blog started by Rachel Hanawalt to help busy families cook healthier meals. Balancing a 9–5 job, parenthood, and content creation, Rachel needed a way to grow a like-minded audience, drive traffic back to the site, and turn social followers into engaged subscribers.

She focused on authentic community-building—networking with other bloggers, earning features on larger sites, and using social channels and site-wide signup forms to grow her list. With AWeber broadcasts and monthly newsletters (recipes 2–3 times a week), plus reader surveys to refine content, Simple Seasonal steadily increased traffic, engagement, and a loyal subscriber base.

Simple Seasonal

Rachel Hanawalt

Simple Seasonal