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A AWeber Case Study
Vino 301, founded by Leslie Frelow, is a Maryland-based wine concierge that connects wine lovers with local vineyards and books tours. Early on Leslie struggled to educate customers about Maryland wine, grow bookings, and execute effective email marketing while using a limited platform (Constant Contact) that couldn’t support targeted campaigns or automation.
Switching to AWeber enabled automated welcome series, tagging and segmentation, and a cleaned, higher-quality list; Leslie also adapted content during COVID-19 to keep subscribers engaged. The result was higher open and click-through rates, stronger customer relationships, increased sales opportunities, and a scalable email strategy to support the new national subscription brand, The Wine Concierge.
Leslie Frelow
Owner