Case Study: Roller Warehouse achieves 8–10% sales lift and 32% more Facebook fans with AWeber's biweekly email deals

Roller Warehouse - Customer Case Study

Roller Warehouse, an online retailer for aggressive skating gear, needed a way to keep its mailing list engaged and turn email opens into purchases. The challenge was creating frequent, compelling offers that drove urgency and interaction without undercutting regular pricing or overwhelming subscribers.

They launched a biweekly deal program — a deeply discounted, phone-only Tuesday offer and an online-order Friday deal — reinforced with social sharing links, product videos, additional sale items, a friendly tone, and a consistent schedule. The approach delivered immediate results: an 8–10% sales increase after each deal, a 32% rise in Facebook fans, and a 30–35% boost in blog traffic.

Roller Warehouse