AWeber
56 Case Studies
A AWeber Case Study
QualityStocks, an investor-relations site with an already large and steadily growing subscriber base, wanted to boost sign-ups further by making its mailing-list invitation more prominent across the site. Despite effective inline signup forms, some high-traffic pages—like the About Us page—did not showcase the mailing list strongly enough.
The team added a lightbox (pop-over) signup on the About Us page to make the invitation more visible; this simple change produced a 158% month-over-month spike initially and a 99% increase in subscriber growth over the following six months versus the prior six. The case shows that a well-placed pop-over can be an easy, reversible way to lift subscriptions significantly.