AWeber
56 Case Studies
Case Study: Beginning-Bodybuilding.com increases email deliverability and open rates with AWeber
A AWeber Case Study
Market a Small Business Via Email & Ebooks
Beginning-Bodybuilding.com founder Marc David built a business teaching fitness beginners and used a conversational 250‑page ebook to collect opt-in subscribers, but he struggled to turn “freebie seekers” into engaged, paying customers and suffered from limited deliverability using his web host’s email tools.
He implemented a focused email strategy—weekly Q&A newsletters, about two dozen autoresponder follow-ups, and migration to AWeber—while improving confirmation and download flows. The changes boosted deliverability and open rates into the 20–40% range, increased reader responses and trust, and set the stage for further gains in subject-line testing, conversions and inbox placement.
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Beginning-Bodybuilding.com
Marc David
Beginning-Bodybuilding.com