Case Study: Felicia Ricci achieves a thriving, monetized vocal-coaching business with AWeber email marketing

How Vocal Coach Felicia Ricci Uses Video + Email to Turn Her Passion Into a Thriving Business

Felicia Ricci is a vocal coach who turned her passion for teaching into a business by solving a common challenge: how to convert casual YouTube viewers into a reliable, paying community. She needed a scalable way to build relationships, monetize her expertise, and create steady income without relying on ad revenue alone.

Her solution was to use YouTube as a discovery funnel and email as the backbone—giving away high-value videos and a free Belting Crash Course delivered via autoresponder, then promoting a paid long-form course after subscribers received value. She also uses plain-text, conversational emails, a bi-weekly newsletter, and subscriber feedback to drive content. The approach built a thriving business: 40K+ email subscribers, 600K–900K monthly YouTube views, ~25% open rate and 5.26% CTR, with her paid course providing the majority of her income.

Felicia Ricci

Felicia Ricci

Vocal Coach