AWeber
56 Case Studies
Case Study: Little Wonders Co turns a hobby into a thriving business with AWeber
A AWeber Case Study
How To Turn a Hobby Into a Successful Business
Frankie Croker turned her hobby of making handcrafted children’s hair accessories into Little Wonders Co. (littleWshop on Etsy), but she struggled to scale beyond Etsy’s traffic. Lacking marketing know-how, she delayed building an email list for nearly two years and found Mailchimp difficult to use, missing opportunities to nurture customers and drive repeat sales.
She switched to AWeber for its Etsy integration, easy landing pages and sign-up forms, and 24/7 support, then added a pop-up lead magnet and a three-email automated welcome series. The result was a growing, segmented email list, stronger customer relationships, smoother product launches and increased repeat purchases — and Frankie now shares her experience to help other Etsy sellers start and grow their businesses.
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Little Wonders Co
Frankie Croker
Little Wonders Co