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Case Study: Spanish-Fiestas.com achieves subscriber growth and more bookings with AWeber
A AWeber Case Study
How To Grow A Tourism Business With Email
Spanish-Fiestas.com, founded by Gerry Kerkhof, is a niche travel business that sells tours and tickets to events across Spain. Gerry struggled with low returns from offline ads and a small mailing list and needed a scalable, cost‑effective way to drive site traffic, increase bookings, and monetize visitors through affiliate links and AdSense.
He adopted AWeber to run a monthly HTML/plain‑text newsletter featuring festival guides, destination reports, recipes and offers, and added a simple opt‑in page, sidebar signup and a one‑time popover to capture subscribers. The campaign has produced steady daily list growth, strong reader engagement, positive feedback and an increase in bookings and site clicks, giving Gerry a reliable online channel even though he hasn’t had time for extensive testing.
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Spanish-Fiestas.com
Gerry Kerkhof
Spanish-Fiestas.com