Case Study: This is True achieves hands-off email growth and 70% open rates with AWeber

How this writer gets 70% open rates with zero additional work using Auto Newsletters in AWeber

This is True, the long-running newsletter and website founded by Randy Cassingham, needed a way to automate email marketing and grow revenue without adding more manual work. Using AWeber, the team wanted to send new content to subscribers automatically while also supporting paid newsletter upgrades.

AWeber’s automated email tools and landing page builder helped This is True run a hands-off newsletter system, send blog posts instantly, and promote subscription upgrades through recurring-payment landing pages. The result was up to 70% open rates, a more efficient workflow, and a profitable subscription model that has remained the business’s “bread and butter.”

This is True

Randy Cassingham

Founder