Case Study: Travel blogger The Intrepid Guide achieves a profitable language-course launch and rapid email-list growth with AWeber

How This Travel Blogger Used Email Marketing to Grow — Even When the Tourism Industry Lost $2.7 Trillion in Revenue

Michele Frolla, founder of travel and language blog The Intrepid Guide, faced a sudden collapse in affiliate and ad revenue when the COVID-19 pandemic devastated the travel industry (a projected $2.7 trillion loss). With travel income disappearing, she needed a way to diversify her business and test a new product idea — a language course for travelers — without relying on tourism or social platforms.

Using AWeber, Frolla grew and engaged her email list with targeted landing pages and automated welcome sequences, recruited beta testers and gathered testimonials by email, and ran giveaways to build launch buzz. She launched the course on Teachable, empowered affiliates with swipe copy and launch kits, and converted the engaged audience into paying students — creating a new, sustainable revenue stream and marketing system that’s not dependent on travel.

The Intrepid Guide

Michele Frolla

Travel and Language Blogger