Case Study: Next Stage Drumming achieves an online pivot and audience growth with AWeber

How This Therapist Moved Her Business Online with Email Marketing

Next Stage Drumming, founded by certified drum therapist Dori Staehle, faced a sudden challenge when COVID-19 forced all in-person classes to stop. With drum therapy still a relatively unfamiliar service and many students lacking instruments, Staehle needed a quick way to keep teaching, retain clients, and grow awareness without face-to-face events.

Staehle moved classes to Zoom and used AWeber to notify subscribers, share videos and links, and deliver a 5-minute stress-buster lead magnet via automated welcome emails. She also added an online drum store and promoted sign‑up forms on her website and social channels. The pivot broadened her reach beyond local students, produced her highest newsletter open rate (over 50%), boosted drum sales and revenue, and helped the business continue to grow.

Next Stage Drumming

Dori Staehle

Certified Drum Therapist