Case Study: Eric R. Asher achieves more Amazon book sales and a bigger audience with AWeber

How this author grew his Amazon sales using email marketing in AWeber

Eric R. Asher is a self-published Amazon author in Saint Louis who needed a better way to build an audience and sell books after an agent told him one of his works was “unpublishable.” To create demand beyond Amazon alone, he turned to AWeber email marketing to connect directly with readers and grow a loyal following.

Using AWeber, Eric set up opt-in gifts, automated welcome emails, and subscriber tagging to send targeted content, sample chapters, and review requests. This helped him grow a stronger email list, build “super fans,” and increase book sales and reviews—ultimately supporting one of his most successful self-published projects.

Eric R. Asher

Eric R. Asher

Bookseller