Case Study: The Draw Shop converts website visitors into paying customers with AWeber

How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers

The Draw Shop is a 20-person studio that produces attention-grabbing whiteboard videos for clients ranging from independent authors to large corporations. Faced with a wide and varied audience visiting their website, the company needed a reliable way to capture and qualify prospects and turn them into consultative sales conversations.

They implemented prominent signup forms across the site, a detailed survey on the Thank You page to assess needs, and a targeted follow-up email series that educates prospects and schedules consultative “Pow-Wow” calls. The result: a modest list under 3,000 subscribers but very high engagement—follow-up open rates up to 80%—steady consultative bookings, and a scalable system they continue to rely on.

The Draw Shop

Erik Kerr

Co-Founder