Case Study: The Prairie Homestead achieves a 50,000‑strong homesteader email list with AWeber

How Prairie Homestead Grew Their List to 50,000 Homesteaders Strong

Prairie Homestead is Jill Winger’s homesteading blog run from a 67‑acre Wyoming farm. Jill’s challenge was how to grow and engage a widespread audience while juggling time‑consuming farm work and avoiding the inefficiency of chasing social algorithms; early list growth was slow and daily social posting was taking too much time.

Jill switched to strategic email marketing with AWeber, using a timely free ebook incentive and a weekly “Homestead Toolbox” newsletter to repurpose content and welcome new subscribers. The result: a highly engaged list of about 50,000 subscribers (with newsletters opening by 12,000+ readers), far less time spent on social, and a sustainable one‑hour‑a‑week newsletter routine that’s helping her scale the brand nationally.

The Prairie Homestead

Jill Winger

Homesteader