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Case Study: ColeMizeStudios builds a loyal, engaged following and boosts YouTube visibility with AWeber
A AWeber Case Study
How One Rapper Used Email + Video to Create a Loyal Following
Cole Mize is an independent recording artist, writer and producer who coaches up-and-coming rappers. He needed a way to share weekly content and build trust-based, two-way relationships with a niche audience beyond his small Georgia base—traditional advertising couldn’t deliver the personalized feedback and ongoing engagement his work requires.
He solved this by using email marketing to deliver his weekly videos and blog content in one place, so followers never miss new material. The approach boosted blog traffic and helped him rank on YouTube for "How to Rap," while interactive campaigns (like asking fans to submit videos and then featuring them) deepened engagement and loyalty; next steps include creating paid, longer-form tutorials to monetize the audience.
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ColeMizeStudios
Cole Mize
Independent Recording Artist