Case Study: Flipped Lifestyle converts website visitors into paying customers with AWeber

How One Couple Did It With Email Marketing

Shane and Jocelyn Sams, founders of Flipped Lifestyle, struggled with lots of website traffic but poor conversion: they had thousands of visitors a month (about 30,000) yet no way to turn those anonymous visitors into customers or repeat followers. Their challenge was capturing and engaging an audience so they could build a sustainable business.

They implemented email marketing—adding sign-up forms, offering high-value freebies (playbooks, lesson plans), creating timely, useful content, and simplifying newsletters to one clear call-to-action while increasing send frequency. The results were immediate and dramatic: rapid list growth, $2,700 from their list the first month, $36,000 in a single month within a year, and over $140,000 in one month (July 2014), allowing them to quit their day jobs and scale organically with low unsubscribe rates.

Flipped Lifestyle

Jocelyn Sams

Entrepreneur