Case Study: Danika & the Jeb sustain income and deepen fan engagement with AWeber

How Email Marketing and Patreon are Keeping the Lights on for Entertainers

Danika & the Jeb, a decade‑long acoustic/pop/soul touring duo, faced mass show cancellations during COVID‑19 that wiped out their primary income. Unable to take regular jobs, they moved their entire business online—live shows, merchandise, lessons and more—to keep performing and earning.

They launched a pay‑what‑you‑can Patreon within a week and used AWeber email marketing (autoresponders, re‑engagement campaigns, split tests and clear CTAs) to drive fans to Patreon, ticketed livestreams and their shop. The pivot restored revenue streams, grew a global, engaged patron community, and gave the duo better audience insights to optimize content and sales.