Case Study: DIY Natural achieves an 80,000-subscriber, highly engaged email list with AWeber

How DIYNatural Uses Social Media to Grow Their Email List

DIY Natural is a popular blog about chemical‑free DIY household products and sustainable living. Although the brand amassed roughly 150,000 social followers, co‑founder Matt Jabs struggled to turn that reach into a reliable, monetizable audience—Facebook ads underperformed and he needed a way to capture and own visitor attention.

They implemented AWeber plus onsite signup forms and pop‑ups, focused on Pinterest to drive visual traffic, and used Rafflecopter giveaways to incentivize signups, all paired with a content‑first email strategy. The result was steady, organic growth to about 80,000 subscribers, stronger inbox engagement, and direct control of a captive audience that reliably drives traffic and loyalty.

DIY Natural

Matt Jabs

Co-Founder