Case Study: Dadsigner achieves consistent branding and audience growth with AWeber

How Dadsigner Creates a Consistent Brand With Email Marketing

Dadsigner is a blog by visual designer Michael Smith that highlights well-designed baby products, photography and DIY projects. As a new dad working a 9-to-5, Michael faced slow early growth and the challenge of finding consistent time to create content while carving out a niche in the under-served dad-blogger space.

He built a backlog of topics, committed to a weekly posting cadence, and used email marketing plus ad swaps with like-minded bloggers to grow his audience. The result was a steady increase in subscribers and regular traffic back to the site, stronger brand consistency through design-focused content, and plans to expand posting frequency as the blog grows.

Dadsigner

Michael Smith

Visual Designer and Author