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Case Study: 24/7 MOMS achieves a highly engaged email list by creating a mom community with AWeber
A AWeber Case Study
How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List
24/7 MOMS is a media company that creates content to simplify motherhood. When COVID-19 shut down schools and upended family routines, founder Trisha Novotny paused product promotion and refocused the team to address an overwhelmed audience’s urgent needs.
She launched a daily live show (Mommin’ It Daily) and a Facebook group (School Closure Survival), used AWeber landing pages and free printable lead magnets plus Rafflecopter-powered giveaways to convert social followers into subscribers, and sent automated welcome emails and a weekly newsletter. Within days the group grew to about 1,900 active moms and the first live episode drew ~2,000 views, building a highly engaged email list of subscribers who know, like, and trust the brand.
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24/7 MOMS
Trisha Novotny
Founder