Case Study: Crazy Egg triples its email list and boosts brand loyalty with AWeber

How Crazy Egg Tripled Their Email List and Increased Brand Loyalty

Crazy Egg, an analytics company, was struggling with negative brand perception because subscribers disliked receiving daily emails. The team needed a better content strategy and a way to use email marketing to build loyalty, drive traffic, and grow its list, so it turned to AWeber and its email marketing tools.

AWeber helped Crazy Egg by supporting a two-list email strategy for daily and weekly sends, plus a dedicated subscribe page that clearly explained the email frequency and value. The result was a much happier audience, a daily list that tripled to over 6,000 subscribers, a weekly list that nearly doubled, and email content that earned an average 5% click-through rate.

Crazy Egg

Kathryn Aragon

Content Manager