Case Study: Paul Kirtley increases sales of his online course with AWeber

How a bushcraft expert used a mini email course to increase sales of his paid online course

Paul Kirtley, a bushcraft expert and creator of paulkirtley.co.uk and Frontier Bushcraft, needed a better way to grow his email list and sell his online course. Using AWeber, he moved beyond a basic blog update sign-up and looked for more valuable opt-in incentives that matched his audience’s interests.

With AWeber, Paul created targeted lead magnets and mini email courses, including a Fire Fundamentals sequence that automatically enrolled subscribers and guided them through nine lessons and related blog content. The approach increased engagement, grew his list to thousands of subscribers worldwide, and warmed readers toward his paid Online Elementary Bushcraft Course, helping boost sales.

Paul Kirtley

Paul Kirtley

Creator