Case Study: Fable and Folly Productions achieves personalized, interactive audio storytelling at scale with AWeber

Fable and Folly Productions - Customer Case Study

Fable and Folly Productions creates immersive, interactive audio dramas and needed an email platform that could support trigger-based automations and tagging for their Civilized experience. They still publish on Patreon but required a new ESP to notify patrons and deliver branching episode content that Mailchimp couldn’t handle.

They moved to AWeber and used tags and simple automations to weave 23 fully produced minisodes into a personalized, choice-driven experience. The migration was seamless and tagging let them trigger unique episode variations and targeted campaigns at scale, transforming how listeners receive and engage with their stories.

Fable and Folly Productions

Sean Howard

Producer