Case Study: Bandit A&R newsletter achieves nearly 7% paid-subscription conversion with AWeber

Bandit A&R newsletter - Customer Case Study

Bandit A&R is a monthly print and email newsletter run by John Waterman that helps aspiring musicians connect with industry professionals. As the publication grew online, John needed a way to automate list management, capture and track signups from multiple sources, and turn free subscribers into paid customers while fighting junk traffic and spam.

John uses AWeber to deliver a free PDF sample, host web signup forms, and run an autoresponder with unique email aliases for source tracking and affiliate referrals. He follows new subscribers with a seven-message sequence and sends 1–2 monthly broadcasts; this approach has converted nearly 7% of prospects into paid subscribers (most after the first follow-up), while he continues to work on increasing confirmation and conversion rates.

Bandit A&R newsletter

John Waterman

Creator