AWeber
56 Case Studies
A AWeber Case Study
The customer, Leo Notenboom of Ask-Leo.com, was an AWeber user looking to significantly increase his email newsletter opt-in rates. His challenge was overcoming the common perception that popover forms annoy website visitors, a belief that can prevent effective split testing.
AWeber's solution was the implementation of a popover form that was displayed with a time delay, carefully set based on the average time visitors spent on the site. By using AWeber to test this approach, the customer achieved a dramatic 1000% increase in opt-in conversions without any negative effects on visitor experience.