Case Study: Dogwood Adventure Play achieves 110% email list growth and 70% open rates with AWeber

9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

Dogwood Adventure Play, founded by Katie Guastapaglia, offers dog training, walking services and private adventure fields. When COVID-19 forced in-person training to stop, the business faced a small, disengaged email list and couldn’t confidently sell a paid online program.

Katie launched a free "30 Days of Dogwood" email challenge—themed monthly and packed with simple PDFs, videos, Facebook Live events, webinars, a private Facebook group with a points reward system, and personalized subject lines—using AWeber sign‑up forms. The campaign doubled her list (110% growth), achieved average open rates of about 70%, and enabled her to successfully introduce a paid online program, Scentventure.

Dogwood Adventure Play

Katie Guastapaglia

Founder