Case Study: a large marketing agency achieves lower-cost consultation bookings with Awaz.ai

German Marketing Agency Scales Sales Consultations with AI Voice Outreach

A marketing agency in Germany specializing in TikTok advertising and online profile optimization for SMBs needed to scale its outbound sales outreach. Relying on manual cold calls was too slow and resource-intensive, making it difficult to book enough qualified consultation calls with potential clients. To overcome this, they implemented an AI voice agent from vendor Awaz.ai to automate the process.

Using Awaz.ai, the agency deployed a German-speaking AI agent to conduct introductory calls, explain their services, and book free consultations. The solution resulted in three booked consultations at a cost of $17.36 per meeting, which was at least 50% cheaper than traditional manual outreach methods. This allowed the agency to achieve a 300% increase in outreach scalability and significant time savings for their sales team.