Case Study: Malaysian Coaching Institute Boosts Masterclass Attendance with Awaz.ai

Boosting Masterclass Attendance with Awaz.ai AI Call Agent

A Malaysian coaching institute specializing in no-code prompt engineering education faced the challenge of low attendance for its free, high-value AI Masterclass. Despite strong registration numbers, the show-up rate was poor, undermining its lead generation goals. The institute needed a scalable way to personally confirm attendance with hundreds of registrants, which led them to partner with Awaz.ai and implement its AI call agent service.

The solution involved using Awaz.ai to automate personalized confirmation calls to registrants. The AI agent was trained to remind people of the event, confirm their attendance, and log responses, with all data integrated into the institute's CRM. This approach from Awaz.ai yielded impressive results: a 200% increase in the webinar show-up rate, an 180% increase in confirmed attendees, and a 40% improvement in cost efficiency, achieving a cost per confirmed attendee of approximately $1.20.